Vanessa Blackburn

Vanessa Blackburn

Vanessa Blackburn : Business Development Analyst
E-mail:  vanessa.blackburn@azwestern.edu

Business plan development, sources of financing, accounting & record keeping, marketing strategies, startup/expansion & growth assistance, government procurement, technology solutions, cash flow analysis, human resources, social media techniques.

As a native of Yuma, AZ, Vanessa has been able to observe the area transition from a small farming community to a land of opportunity for small business owners. After graduating high school at the age of 16, Vanessa began to uncover the world of technology and started to understand the unique world of website designing. Soon she started college at Arizona Western College and uncovered her entrepreneurial side. Vanessa has worked for several companies within the marketing and information technology industry across the country from Los Angeles, California to the greater Detroit area in Michigan. She earned her Bachelor’s Degree in Business with an emphasis in Marketing in 2004. Vanessa was the first in her family to earn a college degree. While in law school Vanessa realized her true passion was to help businesses with their marketing needs. Vanessa was on the social media platform long before the term “tweet me” or “like me” became popular. Being on the social network world was a great way to follow bloggers and marketers she admired and it was how Vanessa became a social media marketing geek herself. After a year of planning she founded a social media marketing firm in 2012 to respond to the growing needs of the business community, providing them with innovative solutions in a highly competitive and mobile marketplace. In addition to her role as a entreprenuer, she supports the AWC Small Business Development Center as a business analyst, providing social media marketing counseling and training to small business owners. She facebook’s, blogs, and tweets about the latest social media news and best marketing practices for small businesses. Vanessa believes every business seeking to promote their business using social media should customize and tailor their strategy constantly, as their business grows and evolves online – “Social media should not be a strategy in itself, but a part of your overall marketing plan”, Vanessa say’s.  Vanessa has facilitated several social media workshops around Yuma and is known for her creativity and comprehensive approach to social media.