Rashida Sparks

Rashida Sparks

Rashida Sparks: Business Analyst
E-mail: rashida.sparks@azwestern.edu

Rashida has over 15 years’ experience in the health information services, pharmaceutical, and telecommunications industries as well as a small business owner.  She has obtained specialized training in human resources, marketing, program management, research/analysis and sales.  While earning her Bachelor’s degree in Psychology from Spelman College, the notion of entrepreneurship and resiliency was impressed upon her.  Thus after graduation, she started a part-time spa business and relocated to Japan. There she had the opportunity to launch the first store of a prestigious cosmetic brand within the rural community that she resided in as well as to manage the daily operations and to market the under-utilized services of a government contracted software manufacturer to increase awareness and traffic.

As a Business Counselor, Rashida is now using her talents to assist the AWC Small Business Development Center to further the La Paz and Yuma County economies by providing technical assistance to local small businesses and aspiring entrepreneurs.